Blow by BYREDO: Personalized Scents with a Playful Twist!

"Taste of scent be decided by own's experience. Smell is a reminder of memories, a subjective memory " - Ben Gorham - Founder of BYREDO

Alright, fragrance enthusiasts, buckle up because 'Blow' by BYREDO is about to take you on a scent-sational journey! Picture this: you're standing in front of your perfume collection, faced with an array of choices that spans from eau de toilette to hair perfume. Choosing the right scent for the right occasion? It's practically a daily puzzle. But fear not! 'Blow' is here to revolutionize your fragrance game, ensuring no bottle gets left behind in the scent graveyard, or gets burried without being used enough!

Let's dive into the magic behind 'Blow.' This innovative fragrance guru taps into the world of AI and big data, turning your preferences and daily schedule into the secret sauce for your signature scent. It's like having a personal fragrance genie – just choose the AI with the most deets about you, and watch the magic unfold. Suddenly, finding the scent of your dreams becomes as easy as a spritz in the park!

Now, let's talk about the pièce de résistance – the 'Blow' wind experience. Say adieu to boring pumps and hello to a touch of luxury. Simply caress the LED part, and 'Blow' sends forth a gentle breeze carrying your selected fragrance. Want a subtle mist or a powerful burst? The wind's got your back, offering customizable strength for the perfect spray every time.

But hold on, there's more excitement in the Curious Capsule! Think of it as an ink cartridge for your olfactory adventures. With five basic ingredients, water, and alcohol, you become the maestro, creating hundreds of unique scents. And when your capsule taps out, no worries – just swap it for a fresh one and keep the fragrance fiesta going!

Big data has your information of preference, and your schedule (meeting, date, and so on).

Analyzed big data(that contains your experience) helps to make fragrance considering ones’ preferences. 

Now just choose the AI which has the most information about you. It increase the probability of finding scent you need and want.

While doing make up or preparing to go out, smell the scent sample that ‘Blow’ recommends, and select what type of perfume you need (eau de toillette, eau de perfume, mist and so on). Then, whenever you need, lift the ‘handy part’ and spray it to where you want.

Now, let's chat about the charging cradle. It's not just a powerhouse for your 'Blow'; it's your fragrance BFF. Tilted at a cozy 35-degree angle, this cradle makes picking up and putting down your 'Blow' a breeze. No more awkward spritzing struggles – just pure fragrance bliss.

Curious capsule: which provides several scent's ingredients likes ink cartridge

5 basic ingredients, water, and alcohol in capsule, mix your own's scent.

By using them, it can make about hundreds of smell and adjust concentration of perfume.

When capsule is out of ingredients, just change it to the new one.

So, are you ready to elevate your fragrance game with 'Blow'? It's not just about scents; it's a personalized adventure where memories ride the wind, and your fragrance game is always on point. Grab your 'Blow' and let the aromatic escapade begin!"

The work above has been beautifully Designed by Minki Kim in 2017. I find his work to be ahead of its time, extremely detailed and a beautiful innovated input. To further read into Blow and for anymore details, feel free to explore the artists's Behance here :

Minki Kim Behance

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Muskan Sharma Oct 23rd 2023.